The guilty pleasure of supermarket radio
13.09.2021 - Australia
With 120,000 employees and about 21 million customers a week, Coles quickly realised the singalongs and humming did not need to end at the checkout. Coles Radio is streamed on DAB+, making it the biggest digital radio station in Australia. It has inspired a parody Twitter account and loving op eds from gen Y writers, and has even won two Acra awards.
(The Guardian) Read more