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Radio industry diversifies digital radio promotion for Christmas
05.12.2011 - Commercial Radio & Audio WorldDAB Member - Australia Australia
The radio industry has diversified its marketing campaign for digital radio this Christmas with the addition of outdoor, print and roaming brand ambassadors, to its traditional radio ads and online banners.

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BBC, DRUK Sponsor Long-term Ad Campaign for DAB
05.12.2011 - British Broadcasting Corporation (BBC) WorldDAB Member - United Kingdom United Kingdom
London - Dec 3, 2011 - The first airing of a new advertising campaign to promote DAB started today. The US$15 million campaign, developed by Digital Radio UK and the BBC, with agency Y&R/RKCR, is the start of a two-year drive to increase digital ...

(Radio magazine (press release)) Read more


Radio industry launches Christmas digital radio offensive
05.12.2011 - Commercial Radio & Audio WorldDAB Member - Australia Australia
The radio industry has boosted its marketing activity to promote digital radios in the lead up to Christmas. Branching into outdoor, print and roaming brand ambassadors in addition to radio spots and online, the $3m advertising push begins today. ...

(MuMbrella) Read more


Pure Music to give away 10000 free downloads at launch
05.12.2011 - Pure - United Kingdom United Kingdom
The service comes as part of Pure's attempts to further its musical efforts beyond radio. Well known for its high quality DAB offerings and multi-functional iPod docks, Pure Music is more like Spotify and designed to allow on demand tracks straight ...

(Pocket-lint.com) Read more


Absolute Radio to hold event at the Houses of Parliament
05.12.2011 - United Kingdom United Kingdom
Absolute Radio has long been a champion of digital radio and, with the BBC, GMG Radio and Global Radio, was part of the cross-industry initiative, UK Radioplayer, that developed an online platform for all UK radio stations. ...

(Event Magazine) Read more


New £10m consumer advertising campaign for digital radio
02.12.2011 - United Kingdom United Kingdom
This Saturday (3rd December) sees the airing of the first industry wide connected consumer campaign to promote digital radio. The £10 million plus campaign developed by Digital Radio UK and the BBC, with agency Y&R/RKCR, is the start of a two year ...

(MediaTel Newsline) Read more


Digital through the Christmas season
01.12.2011 - Bayern Digital Radio GmbH - Germany Germany
Like every year the Christmas shops are in full swing, but this year the it is a crucial "Plus" - Digital Radio presents simple with small and large, and exclusive, but consistently high-quality devices on store shelves.

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rt1.in the mix now throughout Bavaria
01.12.2011 - Bayern Digital Radio GmbH - Germany Germany
The previously only locally broadcast program rt1.in is now in the mix, receiving well over Bayern Digital Radio (channel 12D).

(www.bayerndigitalradio.de) Read more


More quality and more service on the radio - Central German Digital radio transmitter sites are now working with more power
01.12.2011 - Bayern Digital Radio GmbH - Germany Germany
In Saxony, Saxony-Anhalt Digital radio and the Thuringia has now become even more powerful

(www.bayerndigitalradio.de) Read more


UK switchover to DAB may not be done until 2019, says advisory group
01.12.2011 - United Kingdom United Kingdom
He also hints at resistance in the automobile sector, and says radio needs to offer content that is compelling enough to spark consumer interest. Darlington says "I don't think there's much doubt that the consumer proposition is not as strong as it ...

(Radio-Info.com) Read more