Metadata – the gateway to broadcasters’ visual presence in the car

24.11.2020 by WorldDAB

Metadata is the broadcaster’s gateway to the car dashboard. Right now, while your station is on-air what does the driver see? What do they see when they switch to your competitor’s station? While no broadcaster wants their station to distract a driver, having nothing on the screen is not an option either.

The WorldDAB metadata campaign aims to educate the broadcaster on metadata, what is it and how can your existing assets to ensure your ‘shop window’ in the car sits alongside all the other branding that you have so carefully crafted.

Good implementation of metadata in the car is crucial. Screens are getting larger and with the future moving towards autonomous vehicles, the focus on the in-car screen will continue to grow.

The metadata campaign consists of a short introductory animation, a more in-depth presentation, an information sheet with technical information and a quick reference FAQ, which answers all of your questions on metadata.

WorldDAB and its members are focused on providing the best digital radio experience in the car. Bringing broadcasters and vehicle manufacturers together, we have put together this information to underline what broadcasters need to do to create a rich visual experience for their station in the car.

Some of our members can also help with metadata to provide a better visual experience to the driver. For more information on these members, visit this page.