maRadio.be launches digital radio campaign imaging

22.12.2025 - Top story - Belgium

maRadio.be has launched a new identity campaign as part of its strategic communications plan, “Horizon maRadio 100% digitale,” to promote digital radio listening in the French-speaking part of Belgium. The initiative is designed to encourage audiences to adopt digital radio, particularly via DAB+, the digital terrestrial radio standard widely used across Europe. The repositioning of the group’s consumer-facing campaigns began about a year ago. Under the banner “Ecoutez vos oreilles,” which translates as “Listen to your ears,” the campaign seeks to accelerate the uptake of digital radio listening by highlighting its advantages and encouraging listeners to transition to DAB+ receivers. The campaign also emphasizes the importance of locally produced music and content in an increasingly globalized media environment.

(RedTech International) Read more