How Global’s Stranger Things pop-up station is turning things upside down

05.12.2025 - United Kingdom

Phil Becker writes: My radio people will lock into this instantly, but if you’re here for branding, marketing, or turning content into an immersive product experience, you’re in the right place too, because if Season 5 has taught us anything already, it’s that every signal matters, literally and figuratively. What Global and Netflix pulled off with pop-up station WSQK “The Squawk” is a rare example of a promotional idea and a content play landing with equal force. This isn’t a promo stunt. It’s an opportunity masterclass - inspired by the radio station utilized as a plot device in the Stranger Things Broadway show - and Netflix signing on as a creative partner says a lot. Live on DAB in London. Streaming on Global Player. Summoned by voice command “Play The Squawk.”

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