WorldDAB: Radio is still “made for the drive”

09.07.2025 - WorldDAB News

Don’t count broadcast radio out yet. When it comes to in-car entertainment, radio’s live and local nature means that it’s still “made for the drive.” This good news was delivered by Frank Nowack of Ford Motor Company at WorldDAB Automotive 2025. WorldDAB, the international association promoting the DAB/DAB+ digital radio transmission standard globally, held the event on June 19 at the Palacio Neptuno hotel in Madrid, Spain. Nowack is Ford’s function owner of broadcast radio. Speaking during the session, “Broadcast radio: live, local and made for the drive,” he reinforced the idea that radio’s linear, local and live strengths power compelling drive time content that is tailor-made for today’s in-car listeners.

(Radio World) Read more