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  • kronehit boss Frühauf: "With DAB+, we have succeeded in switching to a multi-brand strategy"

kronehit boss Frühauf: "With DAB+, we have succeeded in switching to a multi-brand strategy"

08.07.2025 - Austria Austria

Mario Frühauf, Managing Director of kronehit and Chairman of the Private Broadcasters Association (VÖP): "With the DAB+ stations, we have succeeded in switching from a single-brand to a multi-brand strategy. This was very important in order to put our company on a broader footing and to have the opportunity to address new target groups. The stations are positioned in such a way that they a) do not cannibalise our main channel kronehit and b) represent music clusters that are in high demand on the listener market. We did a lot of research beforehand and are more than satisfied with the launch. With Radio Rot-Weiss-Rot and Super 80s, we have already caught up with the reach of the established DAB+ stations within six months - a huge success."

(KURIER) Read more