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European broadcasters launch radio initiative to capture connected car opportunity

20.06.2025 - WorldDAB News - European Broadcasting Union (EBU) WorldDAB Member - Commercial Radio & Audio WorldDAB Member - Radio France WorldDAB Member

A group of European broadcasters have collaborated to launch the Radio Ready initiative, which aims to support radio listening in connected cars. The working group currently comprises the Association of European Radios, Bauer Media, BBC, European Broadcasting Union, Global, NRJ, Radio France, RTL and Sveriges Radio, with support from Antenna Group and Radio Hamburg. CRA, the organisation representing commercial radio in Australia, has also signed up to the initiative. Marking the first time commercial and public-service broadcasters have joined forces for a unified message, Radio Ready was announced at the WorldDAB Automotive 2025 in Madrid on Thursday.

(The Media Leader) Read more