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Radio Ready for connected cars

19.06.2025 - WorldDAB News - European Broadcasting Union (EBU) WorldDAB Member

Bauer Media Group today joined the European Broadcasting Union (EBU) on stage in Madrid at WorldDAB Automotive 2025 to unveil a new, unified vision for how broadcasters and car manufacturers can support radio listening in connected cars. This strategic alignment comes at a crucial time, with radio accounting for over 80% of in-car audio consumption today. The vision, Radio Ready, centres around three key principles: firstly, radio should be prominent and convenient; secondly, radio apps should be discoverable; and thirdly, voice assistants should be reliable. The goal, ultimately, is to secure and promote radio’s place in cars as automotive technology — and the needs of listeners — continue to evolve.

(Bauer Media Group) Read more