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  • Colleagues salute SCA’s Adam Williscroft who is departing after 13 years

Colleagues salute SCA’s Adam Williscroft who is departing after 13 years

06.09.2024 - Australia Australia

Adam Williscroft is about to leave the SCA building at World Square. He is stepping down from his role as music content director – audio on demand & digital radio. Williscroft became content director of 2Day, before moving to digital audio – taking SCA’s footprint from three stations to 13 different brands, and implementing localised revenue across each DAB market nationally. After the launch of LiSTNR, Williscroft oversaw the expansion of music formats and music podcasting. A key part of the DAB+/LiSTNR offer is Triple M digital radio. Anchored by Triple M Classic Rock, the Triple M DAB+ family now spawns six separate stations which combined is the #1 DAB+ brand.

(Mediaweek) Read more