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New on DAB+: arabella MAGIC replaces arabella RELAX

18.06.2024 - Austria Austria

Radio Arabella Austria has launched a new DAB+ programme. arabella MAGIC can now be heard throughout Austria via DAB+ and replaces the previous arabella RELAX programme, which can only be heard as a webstream and in apps such as Radioplayer. The new DAB+ programme aims to offer "feel good vibes" and "magic moments" with music from the 2000s to the present day from the pop, pop-dance and singer-songwriter genres, such as Coldplay, Ava Max, Bruno Mars, Ed Sheeran, One Republic to Taylor Swift and James Blunt. Even before the general industry launch of MUX III on 21 June 2024, arabella MAGIC will present itself in the colourful DAB+ scene with a new look. According to Arabella boss Birgit Steurer, the focus is on a clear and accentuated variety of stations for the Radio Arabella group of companies in the digital Austrian radio landscape.

(RADIOSZENE) Read more