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One-third of listeners in France have already heard of DAB+

14.05.2024 - France France

The Digital Barometer is a sample survey that measures the adoption of digital equipment and uses among the French population. It is conducted jointly by Arcom and other media organisations. The Digital Barometer is a benchmark study of the spread of information and communication technologies in French society. The report says: "With regard more specifically to DAB+ digital terrestrial radio, which is still being rolled out in France, a third (33%) of listeners have already heard of this reception method (including 13% who say they can describe exactly what it is), i.e. 28% of the French population. The awareness of this new technology - as well as the level of equipment - is significantly higher among tech-savvy groups (men, young people, people living in the Paris region, upper-income groups)."

(Arcom) Read more