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New Nielsen research shows Norwegian radio remains a strong force

15.02.2024 - Norway Norway

Nielsen, a global leader in audience measurement, data, and analytics, has released its latest radio listening trends for Norway. The research, which provides insights into daily and weekly reach, time spent listening, and the most popular radio stations, highlights the enduring popularity of radio among Norwegians. Key findings from the research include: Daily reach has increased from 58.7% in 2022 to 60.3% in 2023; weekly reach has increased from 83.3% to 84.1% in the same period. Daily time spent listening among the population has increased from 82 minutes to 83 minutes. Nielsen attributes the resilience of radio listening to a number of factors, including the launch of new stations, the increasing availability of digital platforms, and the use of personal listening devices.

(Nielsen) Read more