WorldDAB Summit focuses on future of in-car radio
The future of radio in the car was a key focus of this year’s WorldDAB Summit in London on Nov. 17. Speakers emphasised the need for continued collaboration between the radio and automotive sectors to ensure radio’s continued dominance of in-car audio and to optimise the listener experience. Diana Franganillo from Strategy Analytics said that “radio remains royalty” in the car. To strengthen this position and remain relevant, Franganillo advised providing content for younger listeners as the next generation of car buyers, synergising with other services to provide a holistic user experience for drivers and remaining alert and creative to the advent of autonomous vehicles.
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