Radio is top entertainment choice for car buyers

18.11.2021 - WorldDAB News

Consumers buying new cars cite radio as their No. 1 entertainment choice. The results of the Edison Research study were detailed by Tom Webster, the company’s senior vice president. “We did a survey of at least a thousand people [per country] in France, Italy, Germany, the U.K., the U.S. and Australia,” he said. “In all six countries, we looked at people who had either just bought a new car, a 2018 or newer, or were going to buy one in the next 12 months.” Webster added that weekly radio listenership across all six countries “is well over 80 percent.”

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