Radio remains the most listened to choice
A recent study carried out by BPR group has found that while radio use moves from traditional AM and FM broadcast to new distribution choices including on-line and DAB+, radio continues to be the preferred source of audio in most of the countries surveyed. A common theme that emerges is that strong and traditional relationships between listeners and radio services provides a clear advantage and USP for radio. Music streaming continues to grow, although increased music streaming is not directly impacting use of radio.
(Radioinfo.com.au) Read more