Tuning Into the Digital Future

Broadcasting is changing; all around the world today it’s going digital. And, with the digitization of broadcasting, broadcasters are attracting new customers and revenue streams while customers have more choice and the opportunity to consume contents in a more interactive and personal way than ever before. But what does going digital mean and how can new markets make the transition to digital to benefit all involved. This session will look at how the DAB family of standards ensures the future of digital broadcasting on multi-media platform and maximize the potential of the technology. The session will consider how digital broadcasting markets are developing and the benefits of digital broadcasters, manufacturers, advertisers, regulators, governments and consumers.