WorldDAB Automotive 2026 to unveil major new car buyer’s research

12.05.2026 - Top story -

With the broadcast and automotive sectors undergoing rapid transformation, WorldDAB will bring industry leaders together in Frankfurt on 11 June for WorldDAB Automotive 2026. Taking place at a pivotal moment for radio’s position in the connected car, the event will feature the first presentation of significant new international research into in-car radio listening. The 2026 multi market Car Buyer’s Research, conducted by Fifty5Blue (formerly Kantar), provides a detailed look at how drivers use audio in the car, what they expect from radio, and how prominence, defaults and user experience shape listening behaviour. The findings offer robust evidence to support decision making across the automotive, broadcast and regulatory communities.

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