Radio Ready gains global momentum as South Africa Joins initiative

07.05.2026 - South Africa

South Africa’s main commercial radio body has become the first African organisation to join the Radio Ready connected car campaign. Founded by Bauer Media Group, European Broadcasting Union, BBC and several European broadcasters and radio groups, now the National Association of Broadcasters South Africa has joined the industry initiative. This extends Radio Ready’s reach beyond Europe and Australia as connected car distribution becomes a bigger priority for broadcasters worldwide. More than 23 broadcasters, industry groups and associations are now involved in the campaign, which launched in summer last year to support radio’s visibility and accessibility in connected vehicles. WorldDAB is part of Radio Ready and the initiative will be featured at WorldDAB Automotive next month.

(Radio Today UK) Read more