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DAB+ drives digital growth at Melody Radio

14.04.2026 - France France

Insights shared by Groupe Secom Director Laurent Hongne show a clear correlation between DAB+ rollout and rising digital audiences, with each expansion of DAB+ coverage in France driving increased listening across apps and online platforms. Rather than cannibalising digital, DAB+ is shown to act as a powerful engine for visibility, credibility and audience growth. The findings reinforce the role of DAB+ as a catalyst within a hybrid radio ecosystem, strengthening both broadcast and digital engagement.

(LinkedIn) Read more