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EBU calls for prioritisation of radio in cars in ‘one voice’ Playbook

30.04.2024 - European Broadcasting Union (EBU) WorldDAB Member

As the automotive industry accelerates towards a future dominated by connected vehicles, the EBU is working to safeguard radio’s relevance in this evolving landscape. A new guide – the EBU Connected Car Playbook – is a united call to action for ensuring how radio can – and should – be visible and easy to find in the car, placing user experience at the forefront. In collaboration with key members including Swedish Radio, ARD, BBC, and Radio France, the EBU addresses three significant challenges facing the industry: radio’s relegation; uncertain trajectory of voice interaction; and dominance of global players. Speaking at a specially convened expert panel during the 2024 Media Summit in Geneva, Cilla Benkö, EBU Vice President, emphasised that the Playbook calls for an alignment of strategy across the radio industry and a roadmap for engaging audiences in the connected car space.

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