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Audio is only Norwegian media channel on the rise in March

18.04.2024 - Norway Norway

Audio advertising has increased by 13.1% so far this year. This is according to recent figures from the Norwegian Association of Media Agencies. All other media categories are falling. The media barometer for March shows audio advertising has increased by 13.1%. Radio itself has an increase of 7% and accounts for about 8 million of the 16. "It's great to see that audio, as the only channel so far this year, continues its rise. This is according to Harald Eide-Fredriksen, Director of Negotiations for dentsu, in a press release from the Norwegian Association of Media Agencies. "Digital development has ensured that they are going the opposite way of TV, and can offer increased potential weekly coverage in all age groups," says Eide-Fredriksen.

(Radionytt.no) Read more