UK launches DAB+ campaign
14.10.2021
- Digital Radio UK
- United Kingdom 
A new digital radio campaign has launched on commercial radio as part of a Digital Radio UK initiative to help educate older radio audiences about platforms and content. The 3 x 40” radio spots focus on problem-solving ‘Digital Radio Conundrums’ with each representing one of the three common barriers that older listeners encounter in accessing digital radio content – downloading a station app, listening to radio on a smart speaker, and understanding DAB+.
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