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Reasons why Sound Digital won D2 licence

27.03.2015 - Arqiva WorldDAB Member - United Kingdom United Kingdom

Sound Digital won the two horse race for D2 because of its technical plan, confirmed station line-up and ability to cross promote DAB on analogue radio. In reaction to the news, Ford Ennals, CEO of Digital Radio UK, said: “The award of the second national commercial DAB network to Sound Digital is a defining moment for digital radio and an unprecedented expansion, which will more than double the number of national commercial stations on DAB. Nearly 50% of UK households already have a digital radio, and over 60% of new car registrations have digital radio as standard, so if you don’t have digital radio at home or in your car, the time is now.”

(Radio Today) Read more