WAVES 2025, Mumbai: "Digital radio is the medium of the future"

03.05.2025 - India

A panel discussion on the subject ‘Radio Reimagined: Thriving in the Digital Age’ brought together global experts to engage in an insightful discourse at WAVES 2025 on 2 May. The esteemed panellists included WorldDAB President and pioneer of commercial radio Jacqueline Bierhorst; Nisha Narayanan, Director & COO of Red FM moderated the conversations. Bierhorst feels that digital radio is likely to be the primary format in the future, as it offers advantages like better sound quality, more reliable transmission, and the ability to integrate multimedia elements. “While analog radio remains relevant in some contexts, the shift to digital broadcasting is ongoing and expected to continue”, she opined. Cost saving happens by switching from analog to digital, they informed.

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