UK RAJAR publishes ‘MIDAS’ Audio Survey for Winter 2024

28.02.2025 - United Kingdom

The MIDAS Survey is designed to provide context and insight into how, when and where audio content is being consumed in this current liberated environment. MIDAS shows how listeners are embracing the multi-platform and multi-device offering, as well as how audio-on-demand is contributing to listening behaviour. Weekly audio listening in the UK remains strong, albeit varied between age and gender. Listeners spend on average 28.7 hours a week engaging in their favourite audio type. The total number of weekly hours listened to audio is over 1.6 billion; this has increased by 16% since MIDAS Winter 2019. For all adults, the share of ‘live radio’ dominates audio listening (excluding visual) with 65% of their listening hours spent engaging in this audio type.

(RAJAR) Read more