Bauer Media unveils plans to create the country's largest commercial radio network
28.05.2020 - United Kingdom
Bauer Media has announced it is set to create “the largest commercial radio network in the UK” as Lincs FM, Celador Radio, UKRD and Wireless local stations – all acquired by Bauer in 2019 – are set to join the Hits Radio brand network. Bauer believes that access to DAB Digital Radio will secure the multi-platform digital future of the stations, and that the integration of local content with nationally known presenters will help the network deliver significant scale for advertisers.
(Music Week) Read more