No Name Radio targets younger listeners

17.01.2023 - RAI - Radiotelevisione Italiana WorldDAB Member - Italy Italy

No Name Radio, the new channel 'powered by Rai' dedicated to a target audience of the young and very young, launched on air on 18 December. The station broadcasts on the DAB+ Rai multiplex and online. "The No Name Radio project was launched last spring with the aim of offering a digital radio to young people aged between 15 and 24 - a complex and challenging target," explains Roberto Sergio, director of Rai Radio. "Today we are ready to go. Our radio will be a digital environment in which we want young people to recognise themselves and help to grow."

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