Fix Radio releases national listening figures from Nielsen
15.11.2022 - United Kingdom
Fix Radio has published its own listening figures saying the station has grown its audience reach by 80% since going national on DAB in May. According to figures from Nielsen, Fix Radio reached 146,592 tradespeople each week in October. The station reached 211,092 over the month. Fix Radio, which doesn’t take part in RAJAR, says this could be as high as 239,543 when you take into account people who are within earshot of a radio on their work site. Previously, when broadcasting as a regional DAB station in London and Manchester, the radio station’s own research estimated its weekly reach at 85,000 tradespeople. “This is a significant milestone for Fix Radio as we continue to build our national brand,” said company CEO and founder, Louis Timpany.
(Radio Today UK) Read more