UK launches DAB+ campaign

14.10.2021 - Digital Radio UK WorldDAB Member - United Kingdom United Kingdom

A new digital radio campaign has launched on commercial radio as part of a Digital Radio UK initiative to help educate older radio audiences about platforms and content. The 3 x 40” radio spots focus on problem-solving ‘Digital Radio Conundrums’ with each representing one of the three common barriers that older listeners encounter in accessing digital radio content – downloading a station app, listening to radio on a smart speaker, and understanding DAB+.

(Radio Today) Read more