Axel Springer Energise Radio
From content to brand, German Radio group Axel Springer has a plan for how DAB+ fits into one of the most successful radio groups in Germany.
Christoph Falke will give an overview of the group and the stations within it, how DAB+ helps them reach new and niche audiences, plus how DAB+ fits with their hybrid radio strategy and what the future plans are to push broadcast radio through content and brand extensions.
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Christoph Falke
Managing Director, Axel Springer Audio