Germany’s Radio BOB! switches off FM, “DAB+ opens up new markets”
Martin Hülsmann, Managing Director RADIO BOB! presented his ideal car dashboard
- DAB+ opens up new markets and chances
- DAB+ creates variety for listeners and competition for broadcasters
- Strong brands with attractive content and loyal communities will succeed
From WorldDAB Automotive 2025, Martin Hülsmann, Managing Director of RADIO BOB!, shares how the station became the fi rst commercial broadcaster in Schleswig-Holstein to go FM-free, stressing the importance of DAB+ in driving RADIO BOB’s growth. Hülsmann said that “DAB+ opens up new markets and chances… strong brands with
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Martin Hülsmann
Managing Director RADIO BOB!
When Martin isn’t standing ankle-deep in mud in front of an openair stage, he’s spreading the message of rock as Managing Director of RADIO BOB! At Germany’s largest rock radio station, the 49-yearold is primarily responsible for brand management and business development. The radio industry has been his professional festival ground for over 20 years: Before taking on his role at RADIO BOB!, he led corporate communications for numerous stations within REGIOCAST, Germany’s largest private radio network, until 2019. Martin Hülsmann lives with his wife and two children in SchleswigHolstein, though his roots lie in Westphalia. He earned a master’s degree in History, Political Science, and Sociology in Bochum, followed by journalistic training and freelance work. In 2024, he successfully completed an Executive MBA at the Hamburg Media School/University of Hamburg with a master’s thesis titled “The Impact of AI on the Value Chain in Private Radio.”