Belgium: digital radio goes on the campaign trail
Launched at the end of 2025 by maRadio.be, the ‘Listen to your ears’ campaign aims to support the development of digital radio in the Wallonia-Brussels Federation. Rolled out since January across all channels, it brings together all French-speaking Belgian radio stations around a common message designed to encourage listening to DAB+. Entitled ‘Listen to your ears’, this campaign is based on a central message: radio remains radio, but better thanks to digital technology. It is part of a collective approach, bringing together players in the sector around a shared objective: to firmly establish digital listening in listeners' daily habits. As part of this campaign, a new website has been launched at www.ecoutezvosoreilles.be.
(La Lettre Pro de la Radio) Read more