Digital radio hits the accelerator: A global overview and the road ahead
The pace of digital adoption in radio and television is, without a doubt, vastly different. While DTT (Digital Terrestrial Television) has completely replaced analogue television in a large number of countries and its reach is practically global, the scenario for radio is quite different. But this situation appears to be changing, and digital radio is gaining ground in a growing number of countries. “Just in the last six months, we’ve seen the launch of DAB+ in Turkey and the announcement of a nationwide rollout in Greece, as well as new trials in countries as diverse as Ireland, Bosnia & Herzegovina, and Thailand. This comes alongside sustained growth in established markets,” explains to TM BROADCAST Jacqueline Bierhorst, President of WorldDAB and Project Director of Digital Radio NL.
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