Radio thrives as DAB+ “grows rapidly in younger audiences”
Another myth is that young people don’t listen to radio anymore. John Musgrove, the head of research for Commercial Radio & Audio, says: “I can absolutely validate the opposite with studies in the US and UK and Australia here, that young people are listening to the radio.” Musgrove also notes that DAB+ is “growing rapidly in younger audiences”, which he takes as further validation that, even those younger rock fans who find the likes of Triple M too broad for their taste, are seeking the curation of a radio station.
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