DAB+ steps on the gas: More than 30% listen every day
DAB+ is very popular in Bavaria in 2023: almost half (48%) of the population has at least one DAB+ receiver in their home or car (+4 pp). And: around 31% of the population in Bavaria, or around 3.5 million people, listen to the radio via DAB+ on an average day (+4 pp). DAB+ is thus extending its lead as a digital playout channel - ahead of web radio with a daily reach of 17%, which has been virtually stagnant for three years (2022: 16.5%, 2021: 16.8%). These are some preliminary results from the Radio Analysis Bavaria Radio 2023, which will be presented tomorrow at the Local Radio Days.
(Bayerischen Landeszentrale für neue Medien (BLM)) Read more