The "Ensemble pour le DAB+" association launches a communication campaign
The "Ensemble pour le DAB+" (Together for DAB+) association announced the forthcoming launch of its first communication campaign aimed at the general public. The launch marks the official launch of the association, which was set up to promote the development of DAB+ at both national and local level. The association's actions are in line with the guidelines set by Arcom in 2018 for the rollout of DAB+ in France, presenting DAB+ as complementary to FM, based in particular on the "arcs and nodes" strategy, and the launch of a national offering alongside a local and regional offering. The association has chosen the Bronx communications agency to design its first communications campaign, which will be launched in September.
(La Lettre Pro de la Radio) Read more