11.04.2023
Flemish DAB+ campaign brings dead artists “back to life”
A recent media campaign for Flemish DAB+ promotion body Digitale Radio Vlaanderen breathed life into dead music stars. Brussels-based media agency Lucy designed the campaign — named “Artificial Icons.” It used voice AI to get Prince, Kurt Cobain, and Biggie to “tell” audiences about their passion for music and why everybody should choose digital radio.
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