30.03.2023

Top reach for DAB+ in Germany

DAB+ is one of the clear winners of the current radio reach study "ma 2023 Audio I". Distribution via DAB+ continues to gain in importance, while online audio loses slightly. DAB+ is heard by 28.5 percent of the population (ma 2022 Audio II: 27.0 percent) in the so-called widest circle of listeners (WHK) and is used disproportionately in the target group of 30 to 59 year olds (WHK: 32.0 percent – ma 2022 Audio II: 30.1 percent).

(Digitalradio Deutschland) Read more