Radio Energic wants to target young listeners on DAB+, takes inspiration from abroad
The Czech radio airwaves will be expanded by a new station Radio Energic within a few months, most likely in the first half of this year. It will be based in Mladá Boleslav, but it will not focus only on the Central Bohemian region. According to its managing director Tomáš Veselý, the monthly operation of the radio will cost several hundred thousand Czech crowns. The Energy radio group reaches almost 2.5 million listeners in the German market, with DAB+ also helping significantly. "In terms of listenership, we want to reach at least tens of thousands of listeners in the future. Of course, we know that this is a target that can be met within a few years. It will also depend on the availability of our coverage," the head of Radio Energic explained.
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