DAB+ commercial radio audience surges 30%
The Australian commercial DAB+ station audience grew over 30% in 2022 from 1.88 million to 2.45 million, according to GfK data released by industry body Commercial Radio & Audio. Commercial DAB+ radio stations took out the top seven spots of the 10 most listened to DAB+ stations over the year. CRA chief executive officer Ford Ennals said the strong result shows that more people are discovering the large variety of radio stations now available on DAB+ and online as well. “With DAB+ radio, people can widen their audio listening experience. Whether you are sports tragic, a lover of ‘80s or ‘90s hits or a dance music fan, there’s a commercial DAB+ radio station, or stations, that are for you,” Mr Ennals said. “The growing number of commercial DAB+ stations also enable advertisers to better target demographics in areas with DAB+ radio coverage,” he added.
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