14.11.2022
DAB+ benefits in new promotion
As the natural leader of DAB+ digital broadcasting, Public Radio has launched the next phase of its information campaign to promote the technology. The campaign works with a new key visual that focuses on the individual benefits of DAB+. Czech Radio has abandoned the concept of the old vs. new radio visual. The timing of the campaign this time is scheduled for November and December. The main part of the campaign will be set in the environment of online and print media, advertising media in the metro and content cooperation will also take place with Prima TV.
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