DAB+ in Germany: better marketing for digital platforms
Leading cross-auditory audio marketer RMS presents its new offer for customers and agencies in Germany's 2023 advertising market. The flagship for high-coverage national radio campaigns, the RMS SUPER KOMBI, is growing by 13 new stations. The largest offer is the DAB+ Deutschlandkombi, which goes into RMS marketing in a new composition with nine stations. Olaf Hopp, CEO NRJ GERMANY: "We are very pleased that we have been there from the start with our program NOSTALGIE, which is distributed nationwide via DAB+. DAB+ has established itself as a complementary radio transmission standard and DAB+ advertising combinations are only the logical consequence. The increasing relevance of DAB+ for both listeners and broadcasters is now logically expressed in the founding of this combination.”
(Digitalradio Deutschland) Read more