11.10.2022
DAB+ station Boom Radio launches major TV campaign
Boom Radio, the new radio station aimed at the baby Boomer generation that has enjoyed phenomenal growth in its first 18 months on air, is launching a new million-pound campaign to attract more listeners. It will be spearheaded by a TV ad featuring the station’s lunchtime presenter David Hamilton — the oldest working daily national DJ in the UK — who turned 84 this year. Boom Radio broadcasts on the national commercial SDL digital radio multiplex, and has seen a 29% rise in over-50s tuning into its shows in the last six months, according to audience research body RAJAR.
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