How radio broadcasters can thrive amid automotive 'revolution'
Metadata is crucially important for radio broadcasters who want to make their content discoverable for car drivers at a time of a “true revolution” in the automotive industry. Lindsay Cornell, Chairman, WorldDAB Technical Committee, said metadata – the text and images that enhance the audio experience – is a “dry topic” but is “really rather marvellous”. This point was underlined by Gereon Joachim, Vice President Automotive Sales & Strategy, EMEA at Xperi, who noted that the car industry is undergoing an electrification and automation revolution that is impacting on radio broadcasters. “If someone tells you today that the station logo on its own is good enough, that is wrong. If someone tells you that radio is the only entertainment source in the car, that is wrong,” said Joachim.
(IBC Daily) Read more