26.08.2022
smoothfm to go national with local content expansion through DAB+
10 years after launching smoothfm Sydney and Melbourne, Nova Entertainment has announced that it is taking the brand national with live and local content in Brisbane, Adelaide and Perth – supported by a multi-million dollar marketing campaign. The new stations and advertising campaign will start on 5 September 2022. Mediaweek spoke with Nova Entertainment’s chief growth officer, Adam Johnson, about why now was the right time to expand the smoothfm brand. “There is this feeling that unless you’ve got an AM or FM licence you can’t exist in people’s lives. That has been debunked,” said Johnson. “When you look at the growth of listening via DAB+ and digital, the product has clearly got appeal."
(Mediaweek AU) Read more