Funkanalyse Bayern Hörfunk 2022 study: the future belongs to DAB+
DAB+ is still on the road to success: 44 percent of the population in Bavaria now has access to DAB+. And every third person who turns on the radio on average every day from Monday to Friday also listens to terrestrial digital radio. That's a good three million DAB+ listeners every day, around 150,000 more than in the previous year. After the digitisation boost caused by corona last year, DAB+ confirmed its leading role as a digital channel well ahead of web radio with around 1.9 million listeners in Bavaria every day. dr Thorsten Schmiege, President of the Bavarian State Center for New Media (BLM): "The future belongs to DAB+. Bavaria is the engine and pacesetter of this development - the new figures make this more than clear: DAB+ was able to continue to grow in Bavaria in 2022 - even after the enormous increase in DAB numbers last year, which was also caused by the pandemic. If you don't want to miss the train into the future, you have to set the right course now at the latest. The larger share of sales is still made with VHF. But this will change."
(Infosat) Read more