Digital radio listening just 0.1% away from government trigger
08.02.2018
- United Kingdom
According to RAJAR's Q4 2017 report, 49.9% of all radio listening is now done digitally, up 10% year-on-year. The growth was driven by a surge in digital listening for commercial radio stations, which for the first time exceed 50% at 51.6%, up from 45% year-on-year. A trigger will go off once digital listening hits 50%, when the government will officially move closer to a potential digital radio switchover with a policy review. Options will include recommending that additional transmitters are brought into service to increase local DAB coverage.
(A516 Digital) Read more