Commercial radio audiences soar in Australian GFK Survey 1

17.03.2023 - Commercial Radio & Audio WorldDAB Member - Australia

A boom in commercial radio listeners at breakfast and drive time has led to a 6.7% year on year increase in the number of Australians listening to commercial radio across the five major metropolitan markets, according to the latest GfK radio ratings. Eighty-two percent of Australians aged 10+ listened to commercial radio each week during the survey period, with the number of listeners increasing in all age groups year on year. “We are seeing the biggest increase in listeners among young audiences 18-24. This is partly driven by the +52% increase year on year in listeners to the wide range of innovative commercial DAB+ stations,” Mr Ennals said. Commercial DAB+ stations again performed strongly with over 2.8 million weekly listeners, up 36% from 2.07 million a year ago.

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