Media agencies see opportunity for better reach to regional markets

18.11.2021 - Australia Australia

Media agencies see the acquisition of Grant Broadcasters by ARN as positive. The transaction will see the creation of a national radio broadcast network with 58 stations, 46 DAB+ stations, across 33 markets - a 8 million broadcast and digital audience. Insiders say the new ARN will give advertisers more scale, a better national advertising solution, reaching more than a third of Australian audio consumers in one transaction. And both ARN and Grant have given a commitment to a continuing flow of "live and local content" important in keeping the attention of local audiences.

( Read more